Pavan foods

The Project

Pavan Foods needed a professional website re-design. Their website was not user-friendly, its graphics were not visually appealing, and it had a lack of direction and design. Destiny's Designs gave Pavan Foods a full makeover. We developed wireframes to give the website a better user experience, updated the website with new graphics. We made their menu look more cohesive and professional and. added vegan and gluten free information to the menu. We added a button for online ordering and created a downloadable PDF Menu. 

The Design

Our team started out by creating a mood board in order to encompass the look and feel of the website, defining colors, and patterns to use on the website. We then created the wireframes for the website and collaborated on the look and feel. Then we started designing the user interface, using colors to make buttons and input fields stand out. We choose images that we're cohesive with the brand, and elements to enhance the overall user experience. 

The Old Design

The New Design

Copywriting

Our content writer conducted keyword research, and brand research to create curated content for Pavan Foods We developed content that was cohesive to the brand and engaging to its audience. 

SEO

Our team analyzed the company content and conducted a keyword analysis for Pavan Foods. Then we wrote brief page descriptions for each page to improve the chances of the website being found on Google. We also connected the website to Google Search Console. After publishing the website, traffic went up 150%.  

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