logo Design brief
This brief serves as a guide for designers for inspiration and direction, while staying aligned with your goals and business objectives. A well-written logo design brief is what puts designers on the right track towards designing the perfect logo for your business. The importance of a design brief is that it gives specific guidelines to Destiny's Designs so that we will know exactly what you want us to do before we start.
STYLE OF LOGO
LOGO STYLES OF INTEREST:
(for example do you want only text based logo? Lettermark (or monogram logos)? Or logo enclosed in a shape?, abstract mark? badge type of logo? Or combination of icon and text?)
LOGO STYLES OF INTEREST ATTACHMENTS (UP TO 5)
TYPE OF BUSINESS
FONTS STYLES TO USE
(do you have some preferences regarding fonts? for example Sans, Serif, Script, Decorative or some specific font that designer must use?)
It’s highly recommended that you provide brief examples of style / overall look that you prefer. Found some logo designs that you absolutely love? If you think your logo could pull off a similar style of some logo you like send them over in your brief. Having a visual reference for your designer to look at will have a huge impact on your logo and will ensure designed logo is accurate to your expectations.
WHAT ARE YOU TRYING TO COMMUNICATE ON YOUR LOGO?
FONTS STYLES THAT WE DON'T WANT TO USE:
WHAT COLORS WOULD YOU LIKE TO USE IN YOUR LOGO? *
WHAT COLORS YOU DO NOT WANT IN YOUR LOGO?
IS THERE ANY GRAPHIC ELEMENTS YOU DO NOT WANT ON YOUR LOGO?(UP TO 5)
IS THERE ANY GRAPHIC ELEMENT YOU WANT TO INCLUDE ON YOUR LOGO? WHICH?
YOUR WEBSITE (if available)
IS THERE ANYTHING ELSE YOU WOULD LIKE US TO KNOW?
EXACT TEXT FOR LOGO DESIGN
INDUSTRY AND TARGET AUDIENCE
AGE RANGE OF TARGET AUDIENCE
LOGO DESIGN REQUIREMENTS
LOGO STYLES OF INTEREST DESCRIPTION
LIST OF MAIN COMPETITORS AT LEAST 4 EXAMPLES